Orient Electric launches 18 New Water Heater Models
Orient Electric which is a part of the diversified US$ 1.6 billion C.K. Birla Group announced the launch of new range of water heaters. Orient Electric launches 18 new water heater models which include the energy efficient Glassline water heaters featuring Whirlflow technology. This technology ensures 20% more hot water supply in comparison to other water heaters. Highlight of the new range is the Orient Electric Enamour water heater and the new Aura plus instant water heater series. While Enamour flaunts a distinctive design and comes with state-of-the-art features including corrosion-free titanium enamel tank, advanced anti-bacterial technology, super thick magnesium anode rod and digital temperature display; the Aura plus instant water heater comes with a powerful heating element to give you hot water on demand.
Saurabh Baishakhia, Senior Vice President and Business Head, Appliances – Orient Electric said, “With the launch of these models, we aim to fill the existing gap in the segment, which is to have smarter and efficient water heaters. Our new range of storage, instant and gas water heaters is in line with the evolving market trends and changing consumer preferences.” He further added, “We’re confident that our technologically advanced, energy efficient and aesthetically pleasing Enamour glassline water heater with Whirlflow technology will set new standards in the segment. Its efficient heating system offers 20% more hot water, meaning enough hot water for everyone in a nuclear family. Our instant water heaters are also ideal for use in high-rise buildings while they also work perfectly well in low pressure areas.”
The Whirlflow technology used in the Enamour range of water heater provides more hot water while consuming less power, as it prevents cold water rushing in through the inlet from disrupting the hot water layers inside the tank. The high-quality glass enamel lining in the tank prevents scaling and corrosion, and ensures longevity. It also address the hygiene concerns through an anti-bacterial coating in the tank which makes sure the hot water coming out of the unit is safe for the family.
Most models in the new range come with BEE 5-star rating, thus helping consumers save money on electric bills. The range includes storage, instant and gas geysers in different types and capacities.