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A Luxury Jewellery Boutique of Manubhai Jewellers by Ornate Projects

By admin / Published on Wednesday, 20 Mar 2019 16:52 PM / No Comments / 2408 views

A Luxury Jewellery Boutique of Manubhai Jewellers by Ornate Projects

The Directors of ‘Manubhai Jewellers’ said they want a store, which is not seen before in the jewellery business. A space that looks like a dream with an ultimate experience of purchasing jewellery. Right from the interiors to the condiments the inventory everything was discussed at length. Right from branding to execution time was crucial since the date of opening the store was decided even before the demolition work started hence, we had to work reverse calculate in terms of deliveries,etc. However, it is unbelievable how it all came together with the freedom bestowed upon us by the clients.

A Luxury Jewellery Boutique of Manubhai Jewellers by Ornate Projects
A Luxury Jewellery Boutique of Manubhai Jewellers by Ornate Projects

Jewellery Boutique with a unique concept where the client can try their apparels to match with the jewellery they would like to purchase. We envisaged the store on the eye level to look subtle hence accentuating the jewellery. This opulent Boutique in Dashing Red on the walls (wallpaper imported from Germany accentuates the jewellery products with tan leather chairs to compliment the look and feel. The monochrome flowers with a hint of gold bling on the columns are handmade in house by our in house karigars.

Royal Opulent Entrance Foyer hosts a specially commissioned pichwai depicts Shrinathji as the client had requested. The wall is clad with specially commissioned cows that echoes with the motifs in the pichwai. The “julla” in the insta-frame is specially commissioned for the boutique for the grandeur look and feel. The flowers on the columns and walls are hand- made, on-site by in-house artists then dipped in gold and neutral palette for that extra touch of class. The huge customized (in house) chandelier, 7 ft in diameter with baguette-cut glass pieces is reflection to the round central counters edged with rose gold border highlight for the new arrivals.

While brainstorming for the project we thought what’s that unique concept that subtly brands the project? So we got an idea to make an INSTA-FRAME which conceptualized into an interior space that’s the perfect frame which speaks a language of pure opulence and grandeur to lure the visitors to take picture and post it on Instagram handles. Exactly what the visitors did, they post images of this frame with ‘Madhuban by Manubhai’ engraved in wall in turn leveraging us by the branding of our boutique.

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