All our products have green certification from Green Label Singapore
Shivshankar K.R. talks to Neeta about Inovar’s quality standards and customer mix
Inovar Floors India Pvt. Ltd. is a leading flooring company headquartered in Malaysia. The company has a formidable decade long presence in India, in Mumbai and other locations of the country through a strong dealer network. The company offers a range of flooring and decking solutions for its Indian consumers.
What is the division of business when it comes to real estate developers and retail consumers?
The division between both categories is 50% each. When it comes to developers, we only work with a few select ones, remaining 50% comes from retail clients. We have strategically spread our business into two segments so that we remain safe.
How would you encapsulate the spread of customer base in large Metro cities?
In case of metro cities, both categories are our strong points.
Which are the non-metro cities that Inovar has managed to add to its kitty?
Indore, Surat, Cochin, Calicut, Coimbatore, Vijayawada, Visakhapatnam etc. are some of the non-metro cities where we are present.
What strategy did you adapt for expansion in tier-2 and tier-3 cities?
Our team visits the dealers from time to time to update them about the latest products, technology and the happenings at Inovar Floors. Through this mechanism we effectively reach out to our customers in smaller cities.
Please elaborate on the contribution of Inovar Floors towards the concept of Green buildings?
All our products have got green certification. We consider ourselves to be a very responsible company in meeting our environmental duties. We use recyclable products and avoid using green toxic contents. Our green efforts have won us the Green Label Singapore certification issued by the Singapore Environment Council, seven to eight years back. This certificate is renewed every year after our samples pass their stringent environmental benchmarks by undergoing lab tests. These samples are collected from the source of production in Malaysia.