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Balancing Craft and Opulence Varun Bahl Flagship Store

By admin / Published on Thursday, 28 Mar 2019 19:04 PM / No Comments / 361 views

Balancing Craft and Opulence Varun Bahl Flagship Store

This Varun Bahl flagship store in Mumbai’s Kalaghoda neighbourhood is an Art Noveau haven. Art Noveau inspirations create a layered atmosphere, which is a recurring theme in the designer’s collections. The 3,000 sq. ft store designed by MuseLab’s Huzefa Rangwala and Jasem Pirani retail space. Featuring two stories, the store is full of bright, modern lighting and plants for a natural touch. The brand’s couture is displayed in almost industrial style cabinets and on rails and luxury, seating area has been created for consultations.

Balancing Craft and Opulence Varun Bahl Flagship Store
Balancing Craft and Opulence Varun Bahl Flagship Store

The store houses the brand’s bridal couture showcased in clean, modern space. The storefront grills with their organic forms, swooping and swirling lines are decorative and sensual as distinguishing ornamental characteristics of Art Noveau.

The underside of the storefront arches have been uncompromisingly clad in mirror – complimenting the decorative grills and creating curious reflections. It has this beautiful, modern, yet old-world charm. As someone who tries to balance craft, opulence and innovation.

The double height space is flanked by arches giving the space a gallery like feel. One side of the store is dedicated towards bridal clothing, which is distinguished by a decorative canopy-like hanging rack system and on the other side the underside of the stairs is utilised for garment display as well. An unassuming conservatory sits in the middle of the store that reflects the current mood of the season and a mysteriously sultry atmosphere. The space is designed and planned as transformative space that can be used for visual merchandising as an internalised storefront.

Ornamental and organic patterns appear along the stair railing that leads to the mezzanine level that houses the menswear and prêt collections. Decorative natural motifs and contrasting modern elements are scattered throughout the space such as a mirror clad relations desk, sofa, a semi-circular tufted back sofa and an ornamental sofa with pleated upholstery, fluted glass chandeliers, and wire framed crystal chandeliers, reflecting an eclectic style of traditional elements embracing contemporary forms.

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