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Kayzad Shroff Founder SHROFFLEoN Interpreting Ideas In The Most Novel and Creative Ways

By admin / Published on Friday, 08 Feb 2019 13:30 PM / No Comments / 385 views

Kayzad Shroff Founder SHROFFLEoN Interpreting Ideas In The Most Novel and Creative Ways

Founded in 2011 SHROFFLEoN is a young, vibrant, boutique architecture, landscape and interior design studio based in Mumbai headed by Kayzad Shroff and Maria Isabel Jimenez Leon. This firm has been in the news for their selection of projects, intelligent designs and developing customised smart strategies that results in unique solutions. The studio takes on projects selectively, preferring to prioritise commitment to delivering high quality of designs.  He and his firm are recipients of several national and international awards. An interaction with Fortunestreets.com we discover more into his promising work.

Kayzad Shroff Founder SHROFFLEoN Interpreting Ideas In The Most Novel and Creative Ways
Kayzad Shroff and Maria Isabel Jimenez Leon Founder of SHROFFLEoN

What is THAT unique approach towards a project, which enables you to create novel and well-curated spaces in the residential space?

As a practice, we dedicate a fair amount of time re-looking at the programme, forging new and interesting relations within. We strive to create spaces having platonic outlines, where services and site hindrances are concealed. Materialistically, our projects are restricted to stark compositions – with complimentary textures juxtaposed. Adhering to primarily a natural material palette of stone and wood, our projects tend to carry a singular theme across the project, at times introducing a highlighter element in significant areas. Lack of superfluous ornamentation is a key element in the studios aesthetic, along with a touch of the bespoke, be it for hardware, lighting or a piece of furniture.

Initially how was your journey in this highly competitive industry? Your experience doing the first project, which was it; tell us more about the same?

The pace of the industry is excruciatingly slow and survival is definitely of only the fittest, not just initially but even now, after 8 years of practice that is being said. The initial years were a time of innovation and primarily of self-discovery, an intensely creative period where our internal debates and experiments formed the aesthetic skeleton of our practice of today.

Our first project was a 300 square foot terrace, where we infused an uneven patchwork of lighting within the flooring itself. The patterning, derived parametrically, was a formal response to program – intensifying both in size and density where need was most pronounced.

Tell us more about your specialty projects and how does it offer potential for creative exploration in each, residential, retail, commercial etc.?

As much as a cliche it might sound, we do genuinely believe all the projects to be  special, but under are 2 projects, both currently in construction, where the extra bit of design creativity will reveal itself upon completion.

  • 76 South Avenue – A developers building in Bandra, where the primary design intent was to move away from the typical repetitive residential facade, introducing a multi-layered systemic structure resulting in a varied facade, one that masked the monotonous program within.
  • Ripples – A podium for a developers building in Bombay, the design intent here was to have a monolithic sculptural landscape of undulating and intersecting stepped dunes, akin to ripple formation in water, with pockets of greens in-between for both aesthetic and programmatic relief.

The design motto of your practice that differentiates you from your contemporaries.

As a design practice we place importance of quality over quantity, which extends to us the luxury of time, of being involved in every aspect of every project, design or otherwise. We believe our final products benefit in great measure from this temporary luxury we allow ourselves. Aesthetically, we utilise the construction process as a tool of design, expressing connections, joiners and adjacencies. The making of does translate into a generator of design, allowing a constructed aesthetic to emerge.

Since then how was your experience working on different scale of projects, how many have you done so far?

As mentioned earlier we value quality over quantity, and as such have completed only a handful of projects. While in comparison to the early years, the scale of projects undertaken has grown definitely, we are mindful of treating even the larger projects with as fine a brush as we do our smallest, incorporating a interior level of detail and finish to even our architectural projects.

Which was the most challenging project undertaken so far, where and what was the project about?

We believe challenges looked upon with optimism, inherently present an opportunity, and have the potential to be the seed for innovative design. Designed as a sculpture in the round, the formal language and aesthetic of The Orange Extension was a negotiated result of site constraints, material size availability, constructional possibilities and costs. The detailing of the project, where multiple groove sizes accentuated and pronounced certain site connections over others, was tremendously labour intensive, as it had to be accurate to the millimetre.

Which projects are you doing currently, where and the scope of work?

Our body of work thus far, has been primarily in the residential section. It has been only in the last year that our work has extended to include commercial, landscape and hospitality projects, with all the work primarily in Mumbai.

How do you both work as a team, each of your forte that helps boost your project towards fineness? Your ideology of undertaking each project

As a practice, we tend to take the lead on separate projects, but only after working on the initial concept and design direction together. However, for all the projects Maria spearheads the internal office work and project deliverable, while I tend to work more on the financials and business development.

“This is where amateurs have an advantage over pros. A pro knows what he can deliver, and rarely goes beyond it. An amateur has no concept of his limitations and generally goes beyond them,” – Trey Gunn

Though not absolute amateurs anymore, we strive to begin any project with a childlike naivety, which, we believe, invariably leads us interpreting ideas in the novel and creative ways.

The important components in architecture or interior design should be considered which you think are lacking today?

A lack of zeal and exposure from the creative side, and the inherent lack of value put on design from both the designer and the client. Good design invariably comes at at cost, a cost that does not tip the scales in the overall budget, but one which clients are reluctant to bear, which is an unfortunate reflection of the respect accorded to designers in this country.

Your advice to the budding architects and interior designers

Its ok, shit will happen. Move on.

Website: https://shroffleon.com/

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