RoofandFloor Aims to Bring Trust and Transparency in Real Estate
“Our goal is to become India’s most-trusted real estate portal. We want to simplify the process of buying a new home and help homebuyers manage the stress that comes along with it. Forget being spammed. Forget the undue stress of visiting hundreds of properties with dubious credentials. We believe in making home buying a fulfilling experience – with the information you can rely on. Our new brand campaign conveys exactly this message,” said Gowri Shankar, CEO and Co-founder of RoofandFloor.
Gowri says that RoofandFloor’s themes of trust and transparency have resonated with the Indian homebuyer, as evidenced by the enthusiastic response to the recent Great Indian Home Sale.
India’s first long-video format
In ‘Real in Realty’, a young couple is shown worrying about the prospects of buying a home. The tension due to wasted time and energy eats away at them, and it becomes no longer about buying a ‘dream’ home, but a stress-ridden experience where they end up relying on false promises. But then they discover the ease of searching for projects on RoofandFloor’s website, shortlisting their favourite ones, and marking for site visits the ones they want to explore.
- Hindi Film: https://www.youtube.com/watch?v=gzEzhOm1Ma8&t=4s
- Tamil Film: https://www.youtube.com/watch?v=5Ud5XJhlWzQ
- Telugu Film: https://www.youtube.com/watch?v=Yohvq8auLYw&t=1s
It’s a completely different world – one where online seamlessly merges with the offline, visualising the future of real estate in India. The digital campaign concept was conceptualised by Ogilvy & Mather, Bangalore.
JustPushPlay, a young start-up firm from Chennai, created the script and produced the video, focusing on portraying the stress in buying a home and the eventual resolution of it.
As part of The Hindu Group, RoofandFloor’s values too focus on integrity and reliability. This digital campaign is part of RoofandFloor’s commitment to changing the way India buys homes.