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Viega Presented its Avant-Garde Technology

By admin / Published on Friday, 08 Mar 2019 19:30 PM / No Comments / 140 views

Viega presented its Avant-Garde Technology at the Third Edition of ISH India 2019

Viega, one of the world’s leading manufacturers of plumbing and heating installation technology participated in ISH India 2019 powered by IPA. Spread across an area of 150sqm, Viega booth displayed its revolutionary Press Technology in metal & plastic piping as well as its offerings in drainage and flushing systems. The trade expo saw an impressive attendance of over 4000 attendees at the Viega booth across the three-day event held in Bombay Exhibition Centre, Mumbai.

Viega Presented its Avant-Garde Technology
Viega Presented its Avant-Garde Technology

As most of the Viega products are hidden behind the wall and not seen, Viega made use of a lot of interactive digital media at the ISH to explain the benefits of Viega systems. These displays allowed users to interface on a real-time level. The benefits and quality aspects of Viega products were highlighted, allowing people to see pipes, drainage, plumbing behind the wall. Viega which is internationally renowned for piping also displayed its award-winning innovations like the Vario shower channel, height adjustable WC element – Eco Plus and other breakthroughs in drainage and flushing technology. Other than Stainless Steel and PE-Xc (Plastic piping) piping, visitors also tried hands-on with Viega’s Press Technology. Besides this Viega also had a display of modern pliable piping installation giving visitors fair idea of replacing pipes in pliable systems without breaking the wall/tiles.

Speaking on the occasion Manoj Maithani, Vice President Sales and Marketing, at Viega India Pvt. Ltd said “Innovation is the core value at Viega. It is our belief that innovation does not only flow in product design but also in every aspect of our lives. This has helped us to formulate several state-of-the-art and functional technologies, some of which were on display at ISH India. Going forward, our focus would be to use experiential marketing practices to highlight the benefit and quality aspect of our products”. “We are glad to showcase our innovations and offerings to a specially curated platform like ISH India and be able to contribute and match the growing trends of this progressive market” he further added.

ISH India is a collaborative venture between Messe Frankfurt and the Indian Plumbing Association, India’s national body representing the plumbing industry. The event is targeted at core sectors like plumbing, sanitation, bathroom and kitchen, renewable energy and home automation systems. The Booth had a live installation display of products that were functional, aesthetically appealing whilst demonstrating the flexibility of pipes offered by Viega.

About the company

Viega was founded in Attendorn, Germany, in 1899. Worldwide, more than 4,000 people are employed by the Viega Group, which is among the leading manufacturers of installation technology for sanitary and heating. The range consists of approximately 17,000 articles in the product categories of piping systems as well as pre-wall and drainage technology. They are used nearly everywhere: in building services installations, in utilities or in industrial plant construction and shipbuilding.

Since 2005 Viega has been successfully present in the Indian market. After several years with independent Sales Representatives, in 2015 the legal entity Viega India Pvt. Ltd. was founded in Ahmedabad, Gujarat to foster the Indian local footprint. This includes investments in a production site in Sanand to better serve local market needs. Sales and service teams are present in all the major cities in India.

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